Let's meet Bentenya !

Bentenya attracts attention!

Bentenya is one of the few professional female
Chindon-ya in Japan, a kind of marching band
dedicated to street advertising who also performs
at events or matsuri.

Bentenya is cute !

Dressed in a kimono,
each member of Bentenya has bright-colored hair.
On stage or on the streets, Bentenya plays and
dances with fans or umbrellas occasionally.

Bentenya makes music fun!

Bentenya plays Japanese folk songs,
J-pop, anime or music from all over the world.
They perform in hopes to bring happiness and
smiles on people’s faces.

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Biography

Since it started in 2008, Bentenya had won
several prizes before starting as professional
in 2011. Bentenya also won the National
Cindon Competition in 2015 and is getting
more and more widely known,
also attracting media’s attention.

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Instruments

Bentenya plays classical chindon
instruments, bells and two taiko  (drums),
a small one and a bigger one, as well as
another big taiko  (gorosu ), a saxophone,
a trumpet, and an accordion.

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Awards History

・National Chindon Tournament
2015, 2016
・National Chindon Competition
2015 1st prize, 2016 2nd prize

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International Apperance

Japan Vietnam Festival (Ho Chi Minh, Vietnam) 2019

Japan Expo (Paris, France) 2016

HYPER JAPAN (London, UK) 2015

EXPO Milano 2015 (Milano, Italy) 2015

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Origin of the name
"Bentenya"

Bentenya is named after a Japanese
goddess “Benzaiten”. “Benzaiten” is
also called “Benten-sama” and is the
goddness of music, entertainment and
wealth.

https://en.wikipedia.org/wiki/Benzaiten

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What's
Chindon-ya?

Chindon-ya is an advertising business
unique to Japan, now becoming rare.
Chindon-ya wears flashy costumes and
plays instruments with posters on their
instruments and/or backs while marching
down the streets.

https://youtu.be/lhQZcxiPx5g

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