Let's meet Bentenya !
Bentenya attracts attention!
Bentenya is one of the few professional female
Chindon-ya in Japan, a kind of marching band
dedicated to street advertising who also performs
at events or matsuri.
Bentenya is cute !
Dressed in a kimono,
each member of Bentenya has bright-colored hair.
On stage or on the streets, Bentenya plays and
dances with fans or umbrellas occasionally.
Bentenya makes music fun!
Bentenya plays Japanese folk songs,
J-pop, anime or music from all over the world.
They perform in hopes to bring happiness and
smiles on people’s faces.
Bentenya is named after a Japanese
goddess “Benzaiten”. “Benzaiten” is
also called “Benten-sama” and is the
goddness of music, entertainment and
Chindon-ya is an advertising business
unique to Japan, now becoming rare.
Chindon-ya wears flashy costumes and
plays instruments with posters on their
instruments and/or backs while marching
down the streets.